S I L V E R A - E - S H O P
Credits
Client : Silvera
Agency : matter-of-mind.fr
Production, Scenario & Copywriting : Willy Berquier
3D & Motion Design : Jissse
Production, Scenario & Copywriting : Willy Berquier
3D & Motion Design : Jissse
Softwares: Blender, After Effects
P R O J E C T S U M M A R Y
A simple take on social media videos, highlighting some of the most popular items on the shop, with clean and sober animation.
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S T O R Y B O A R D - A N I M A T I C
Once again we went straight to a playblast out from Blender thanks to Dublast, so we could benefit right from the start from an animation tied to the music. One single camera move and few items appearing one after the others, nothing crazy. Some simple animations to make the transitions a bit more lively and to tie it all together.
L I G H T I N G & T E X T U R I N G
I was provided the models, but they were mostly CAD, so I had to spend some time on the textures and shading, especially as they had to look just like their real counterpart. Then I worked on a clean studio lighting, no special mood needed but just a clean product presentation, so nothing fancy here ! An HDRI was used only for reflections, to add more details on some parts while keeping the lighting very clean.
M A T E R I A L S
I had to stay true to the materials and colors of the real products, so even if there is no closeup involved I tried to replicate as many details as I could during the short amount of time I had. Even if not totally realistic it had to look good from the distance I was rendering. I also worked a lot with hair on the sofa, cushions. chair, and even the straw chair, here are some details.
